Displaying items by tag: facebook marketing

In early January, Facebook CEO, Mark Zuckerberg, announced that the leading social platform would be doubling down on their fundamental goals of connecting people with content they love. With a user-centric mentality driving the algorithms that determine post order, it is time for brands to adapt their social strategy to facilitate more meaningful interactions.

In the digital age of instant marketing, brands are news-jacking headline stories to sell products through social media. Recently, two clothing retailers, Barabas and Neiman Marcus were shining examples of how to capitalize on trending topics through social media marketing.