Displaying items by tag: pay per click advertising

It seems like the tech giant, Google, is always changing or updating parts and features of their search engine. One day it may be a large document relevancy reveal and the next they are merging features together for a better user experience. FiG Advertising + Marketing is constantly researching to stay up-to-date on Google news, so today, we’ll discuss some recent feature updates to Google Ads, along with its associated products, and how they may impact your search engine marketing efforts.

At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.