Displaying items by tag: programmatic

Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency

The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together.

Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic television advertising has been a major player in the evolution of highly-specific, targeted ads.