Displaying items by tag: retargeting

Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level.

Social Media going visual is the latest trend in marketing and advertising. If you remember in one of our most recent blogs, almost half of of U.S. marketers planned to boost up their digital marketing spending in 2012, especially increasing their budgets on video advertisements.

We've seen digital ad budgets steadily rise as more people flock online for information. Social media sites like Twitter and Facebook are attractive offerings, while search engine optimization (SEO) related advertising is also seen as an effective option. Today FiG is going to discuss a somewhat intrusive, yet very effective method: retargeting.