Displaying items by tag: search marketing

As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But, what does this idea mean for your business?

In today’s world most of us are privy to basic digital marketing practices – social media, email marketing, and SEO (search engine optimization), but often times we (FiG) find that a lot of our clients overlook two very obvious things that tie it all together: content marketing and marketing automation.

As we move into the 5th year of being the exclusive creative and marketing agency for the Colorado based moving company, Amazing Moves Moving and Storage, we've done a year-over-year* analysis of how well their website and other online assets have been performing.

This week brings some big buzz in the Search Engine Optimization world due to a sudden change from Google who, instead of opening new doors, is closing a few.

Most of us have grown up with Google over the last decade. For a long time, Google has been recognized as one of the fastest-growing companies on the planet. Much of its growth has been organic, but recently this search giant seems to have had challenges to decide what to do next. Although the company has stretched its businesses across the web, from online search, email, social networking, web-based apps, and smart phone development, Google's revenue is still heavily dependent on search-related advertising.