Denver Marketing Agency (33)
Consumers' Changes
Friday, 01 April 2011 10:10
As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.
Online Marketing Case Study - 1 Year In
Thursday, 17 March 2011 03:20
In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website. Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.
Keep Your Ranking Up After Google's Changes to Search Formula
Thursday, 03 March 2011 02:12
Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.
Brand Identity. Does your business have it?
Friday, 23 July 2010 09:23
It seems that more and more business people are straying away from their companies to start their own businesses. I don't blame them, why not become your own boss and do things the way you want to? This idea, however, can be great in theory but if you don't have the right tools to execute a proper business plan it could be fatal.
FIG Advertising and Fight to Win
Monday, 15 March 2010 10:08
FIG Advertising, your Denver Marketing Agency is pleased to announce our client Fight to Win Promotions. Fight to Win promotes MMA fights in the Denver, CO area and across Texas. FIG was brought in to help them develop their sponsorship channel for future events. This includes market research and promoting Fight to Win as an advertising channel.