Denver Marketing Agency (32)

American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.

Mobile App vs Mobile Site

Thursday, 13 October 2011 04:44
So, you know your business need to be mobile, but before you start calling/hiring for mobile web development ask yourself: is it that only way to mobilize my business?

Why Do You Need A Mobile Web Site?

Monday, 10 October 2011 03:50
According to a recent eMarketer's report, at the end of September 2011, 40% of cellphone users have used mobile device to surf the internet. But, more than 70% of websites are not optimizing their sites for mobile, and most online publishers (sites with ad display) don't serve mobile ads!
FiG Advertising + Marketing knows what makes a good website, after all--we have a lot of success designing and improving our clients' websites. We know a good website will save you marketing expense, increase incoming leads, and keep your business more sustainable, especially in the economic downturn. We want to share some of our most valuable tips:

How do you Prevent QR Codes From Failing?

Monday, 15 August 2011 04:54
As a follow up to the blog we did three month ago about QR Codes, in today's post, FiG will uncover 3 lessons on how to successfully execute a QR Code campaign.

FiG Wins Sales Association Award

Saturday, 16 July 2011 08:09
In May, FiG was awarded "Top Companies to Sell For in Colorado" from the Sales Association. The competition was open to all companies with a professional sales presence in Colorado.
FiG is excited to announce that we have been engaged by Fall River Consulting Group LLC., to work with them on assessing core competitive differentiators, developing targeted audience messaging, and redesigning their website.

Feedback from Newsletter

Friday, 08 April 2011 05:24
A couple of weeks ago FiG launched our e-mail newsletter and we received some really valuable feedback! Thank you everyone, for sharing your opinions about marketing and helping FiG better understand what information is important to you. As most of the feedback suggested, FiG will share more case studies in the future, glad you liked what you saw. Also today FiG will answer 3 main questions raised from our audience:

Consumers' Changes

Friday, 01 April 2011 10:10
As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.