FiG Advertising and Marketing (39)

What Makes Good Mobile Web Development?

Friday, 14 October 2011 09:41
We've spent the last couple posts talking about if you need to go mobile with your brand and determining if you should do a mobile site or a mobile app, here we want to share what makes mobile web development. A good mobile site is designed from the users' point of view. Several golden rules to make a good mobile site are listed below. We'll use Wal-Mart's mobile site for example.
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.
FiG is very excited to announce that we have extended our Agency of Record agreement with Amazing Moves after a year of exceptional brand work and great service. With the agreement in place, FiG will perform a range of marketing responsibilities including site management , an SEO retainer, conversion analysis, and multi-channel marketing.

Trends for Marketers: QR Codes

Friday, 27 May 2011 06:34
QR codes is short for "Quick Response Codes", which were created by Denso-Wave, a subsidiary of Toyota, more than a decade ago. If you are not familiar with QR codes yet they are similar to barcodes used by retailers to track inventory and price products. The main difference between QR codes and barcodes is the amount of information that they can hold.
FiG is excited to announce a brand new relationship with Great Plains Moving and Storage, a Denver based moving and storage company with nation-wide capabilities. This includes working together to develop and maintain their websites, for both the North American and Allied Vanlines franchises, as well as improve their search engine rankings. These efforts will increase overall traffic to the site and convert those visitors into incoming leads.
FiG is pleased to announce the addition of Infinite Future to our distinguished client list! Infinite Future is a Denver based sustainability consulting company for both the private and public sectors.
We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Brand Navigation

Tuesday, 22 February 2011 13:31
We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.

Fight to Win MMA Events

Friday, 18 February 2011 08:38
FiG is excited to announce a Fight Show, from our client Fight to Win, which will be an absolute game changer. We can't wait to get going with this event.