Friday, 03 June 2016 06:43

New Client Announcement: Denver Movement Center Revamp

We are happy to introduce our newest client, Denver Movement Center (DMC). We are working with them on a branding project that includes a new logo, business cards, and a direct mail campaign.

Denver Movement Center

Denver Movement Center is a massage therapy center that specializes in corrective massage for injuries. Located in the Virginia Village area of Denver, they treat pain at the source. Denver Movement Center prescribes corrective exercises and massage therapy tailored to the individuals’ needs. Not only do they help clients achieve greater comfort, but they also help them achieve optimal performance.

The Strategy

The Denver Movement Center focuses on therapeutic massage and pain interventions similar to physical therapy. Their team is passionate about helping people gain greater movement through a concentrated therapeutic approach. This passion is where FiG starts our branding efforts, strategically integrating this idea into the brand elements we create.


A logo is the visual representation of a company that should stand as a kind of visual shorthand for the business. The Denver Movement Center’s logo will employ the concept of the anatomical structures involved in the body’s movement. By abstracting from this idea and simplifying it into a cohesive design, we will imply body movement while referencing their therapeutic approach.

Business Cards

Entrepreneur Magazine correctly surmises that business cards are, "the best opportunity you have to market yourself or your business to a targeted and captive audience.” The redesigned logo will be featured on DMC’s new business cards for those important person-to-person branding opportunities.

Direct Mail

Direct Mail is still an effective means of reaching a targeted audience to generate leads. In fact, “ Direct mail response rates regularly outperform digital channels. Direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate." With this direct mail campaign, we will define the audience, develop the message, and deliver it through the U.S. mail.

These three tactics are just a few in our large strategic toolbox. If your brand needs an update, we can make it more cohesive, compelling, and relevant. Call us to discuss your brand and your marketing goals.

Contact FiG Advertising + Marketing today!