Displaying items by tag: FiG Advertising

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.

This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. StaffScapes has been a client of FiG’s since 2013 when they came to us for some tweaks to an email campaign. Now, FiG works on StaffScapes social media, monthly SEO, and recently, the launch of a re-branded, customized, mobile-friendly website.

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.

Amazing Moves has been our client since 2011 and their business has grown considerably since then. Their growth is a result of their hard work, excellent customer service, and yes, FiG's marketing efforts.

The Ad Council, released a PSA featuring John Cena on Independence Day this year declaring, “John Cena takes a break between dropping body slams to drop some truth.” It’s our ad of the month because it delivers the right message at the right time to the right audience.

We are happy to introduce our newest client, Denver Movement Center (DMC). We are working with them on a branding project that includes a new logo, business cards, and a direct mail campaign.

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.

Instagram users miss about 70 percent of posts in their Instagram feed. This means Instagram users can only scroll so much before they switch to doing something else. Instagram, a Facebook company, will soon provide users a way to view what’s most relevant to them more quickly. With an upcoming algorithm update coming to the social media app, which intends to place the best content at the top of a person’s photo feed rather than going by chronological order, we're here to examine the impacts on social media marketing.