Displaying items by tag: FiG Advertising
Marketing Thought: Marketing Strategies for B2C
Mobile searches drive more local traffic and in-store visits. In fact, three out of four relevant local searches by shoppers results in people visiting the store or business. Consumers want easier, faster ways to search and find what they need. Think about the last time your in-laws or friends were in town and you were searching for a nice restaurant that everyone could enjoy.
New Client Announcement: Teleo Remodeling
Teleo Remodeling is a local home remodeling company, headquartered in Highlands Ranch, CO. They remodel mid to high-end basements, kitchens, and bathrooms throughout the Metro Denver area and its surrounding neighborhoods.
Case Study: Bayaud Enterprises
Bayaud Enterprises needed a new website with easier site navigation, mobile optimization, and clear calls to action. Their goal was to encourage participants, donors, volunteers, and the larger business community to engage with their organization. FiG developed a fresh website design that would draw interest to their many programs and services. We also outlined a robust content development strategy that would bring clarity and focus to their brand.
Need a New Marketing Hook? Try Joy
When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.
New Client: Website Design for Amazing Moves
We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.
Case Study: Web Design for Source Communications
Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.
Gap Responds to Racist Graffiti on #MakeLove Ad
Case Study: Denver Community Credit Union Adwords Campaign
The month of October brought about many new projects to the FiG team, but one in particular was starting an entirely new Google AdWords campaign from the bottom-up for Denver Community Credit Union.
Ad of the Month: Ron Burgundy For Dodge Durango
Not only has Dodge snagged Will Ferrell for the new Dodge Durango ads, but they snagged him as his character, anchorman Ron Burgundy. The team at Dodge’s ad agency, Wieden + Kennedy, crafted an ad campaign featuring the 1970's Burgundy pitching a car from 2014.
Multiple Networks in Social Media Marketing
Social media is so well integrated into our lives that we don't stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed.