Displaying items by tag: Brand Building

GOLD COAST, AUSTRALIA — Less than six months after securing Provisional Recognition from the International Olympic Committee (IOC), the international federation for men’s and women’s lacrosse is taking yet another significant step forward in its development with the introduction of a new name, logo and brand platform.

This summer is almost over, but your vacation doesn't have to be. Whether you lost your camera full of memories in Las Vegas or have just been too busy to get away, Expedia owned hotels.com has come up with a way to bring the vacation to you.

In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.