Displaying items by tag: Christmas Advertising

Campaigns that tell a brand story before asking people to make a purchase tend to be more effective than those that encourage people to immediately buy something. The holidays have the ability to capitalize on this storytelling tactic.

Tuesday, 14 December 2010 06:00

Marketing Your Business at Christmas

The holiday season is always exciting for marketing folks, and the holidays are one of the best times to market your business. In fact this season is a goldmine, if you know what you're doing. Is your company ready this Christmas? Let's talk about what a company needs to do at this time of a year.