Displaying items by tag: CocaCola
Coca-Cola has been bringing us together one soda at time since 1944. Their advertisements have been funny, emotional, and inspiring. Yet, sleek and innovative aren't necessarily the first words to come to mind when thinking about the Coca-Cola brand. Well, apparently their marketers think differently and this time they have caught us all off guard with Sharing a Coke!
Social media made a bigger impact on the Super Bowl this year than ever before. The 12.2 Million social-media comments for this years' big game completely dwarfs last year's measly 1.8 Million comments. This number mark 2012's Super Bowl as the biggest social TV event of the year easily surpassing the 2011 MTV Music Awards which only recorded 3.1 Million social-media comments.
For over 125 years, Coca-Cola has looked for innovative ways to refresh the world and deliver happiness. Although today the company offers a wide range of high-quality beverage options, they continue to rely on the strength and steady growth of the Coca-Cola brand, which is now worth $67 million. To maximize the love of the brand and brand value, Coca-Cola invests heavily in effective marketing that engages consumers with the Coca-Cola brand and the company.