Displaying items by tag: Netflix
Our Programmatic Ad Agency’s Perspective on Netflix’s Automated Ad Buying
Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency
The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together.
Strategy Behind Dish's Blockbuster Buy Out
Earlier in April Dish Network Corporation won Blockbuster Inc. in a bankruptcy auction for $320 million. Dish said the deal would open new ways to market its services. Also, the deal follows two others this year led by Dish Chairman and CEO Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to Yahoo News.