Displaying items by tag: Small Businesses

In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.

Published in FiG Marketing Thought
Tuesday, 06 November 2012 07:50

Social Media Engagement

Have you sat down and had a long talk with yourself about what social media engagement really means to your business? We are not talking about the ROI and social media analytics here. FiG is trying to find that elusive spark that will help you begin true engagement with your customers. The crucial numbers will generally follow that spark.

Thursday, 13 September 2012 06:07

Do I Need Local Search Optimization For My Business?

Recently GetListed.org estimated that there are over two billion unique local searches per month on Google from just desktop computers in the United States. PewInternet.org recently added to this by reviewing the usage of the companion to desktop local search: mobile internet usage. They noted that:

As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.

Published in FiG Marketing Thought