Displaying items by tag: demographics

A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.

With an ever-growing number of social media outlets, its becoming more and more confusing as to which networks marketers should be using to reach the right audience and what type of information should be shared. A few recent articles and studies may help shed some light on the trends of this ever changing medium.

As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.

As you might not know, the FiG Resources page represents our on-going commitment to research and understanding of the industries that our clients and prospects live in. In order to provide long-term support to our clients and audience, we believe our dedication to marketing insight is a valuable resource for you.

QR codes is short for "Quick Response Codes", which were created by Denso-Wave, a subsidiary of Toyota, more than a decade ago. If you are not familiar with QR codes yet they are similar to barcodes used by retailers to track inventory and price products. The main difference between QR codes and barcodes is the amount of information that they can hold.