Displaying items by tag: media

Friday, 07 April 2017 07:19

Earned Media and The Fake News Effect

Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.

Monday, 11 August 2014 04:09

Case Study: Davidsons Liquors Social Media

This month we take a look at our social growth efforts with Facebook for our client Davidsons Liquors.

Published in FiG Client Case Study
Monday, 11 August 2014 03:06

Ad of the Month: Robot Fans

A Korean baseball team has a new way to fill seats at games: robots. The Hanwha Eagles recently unveiled robot proxies called "fanbots," which enable fans to watch and cheer at games from home.

Published in Social Media Marketing