Displaying items by tag: messaging
Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women.
When I say "messaging", I don't mean promotional text messages or email messages in your inbox, but the content, images, and everything else that is included in the way that you talk about your brand. Consider for a moment that you are a brand and messaging is how you behave. In order to make yourself "attractive", you need to develop clear messaging to generate constant interest/attention from your audience through your actions, appearance and value as a person. This is what we call "efficient marketing communications" or effective messaging.
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.