Monday, 13 January 2014 09:54

What Will Unroll.Me Do To Email Marketing Strategies?

A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.

Unroll.Me is a new tool that lets individuals mine their inbox and lets them know how many email blasts they're receiving – and from which companies. Anyone with an e-mail account is able to unsubscribe from subscriptions they don't like with just a click of a button. No more sifting through emails and searching for the ‘unsubscribe’ link in tiny text. You may choose to save specific subscriptions, or, the other option is to “roll them up” into an email digest from Unroll.Me sent out daily. This daily digest is just a synopsis of the email content from subscriptions you choose to roll up, ensuring you don’t miss anything important. Unroll.Me released lists of top unsubscribed emails of 2013, most popular, and top “rolled up” brands of 2013. We wonder how brands will adjust their e-mail marketing strategies once they saw they were subjected to the “shame” list of 2013, in other words the most unsubscribed list of brands from the year!