Displaying items by tag: automation

Strengthen Paid Search Management with Both Tech and Human Touch

In the world of digital advertising, few disciplines require the same level of ongoing refinement as paid search management. The landscape evolves quickly, with new technologies, tools, and algorithm updates reshaping how marketers approach campaigns almost daily. As automation becomes increasingly integrated into advertising platforms, the industry is facing a fundamental question: how do we strike the right balance between machine-driven optimization and human creativity?

Published in FiG Marketing Thought

As societal norms have changed over the years, so have your means for driving sales. Door-to-door salesmen are practically non-existent these days and cold calling isn’t exactly the best way to sell anymore. For many small businesses, your website is your main tool for attracting leads and driving sales. That’s often easier said than done. How can you plausibly turn those daily website visitors into actual sales? When you implement effective marketing automation in Denver, you can convert those site visitors into future sales.

Published in FiG Marketing Thought
Tuesday, 24 February 2015 04:36

Case Study: Davidsons Liquors Email Marketing

We've been working with Davidsons Liquors for quite a while now.

Published in FiG Client Case Study

A revolutionary new email marketing tool could change the way that digital marketers, like FiG, utilize email for marketing purposes. We'll dive briefly into the ins-and-outs of this new tool.