Monday, 21 May 2012 07:24

3 Best Pinterest Tips for Businesses - Marketing Interaction

Despite the big IPO date for Facebook last week, Pinterest is still the fastest growing social media site at this moment. Its simple and direct visual influence brings more than 4 millions visitors to the site every day.

Most businesses that have a Pinterest presence are surprised that it draws more engagement than Facebook or Twitter or LinkedIn! But since it is such a young site, many marketers ask about the "Pinterest value" and seek intelligent tips. Today, FiG is going to touch on the three most important tips to make your Pinterest page one of the most interesting, relevant, and engaging ones!

The FiG Pinterest board, an example of how a company can interact on this social platform.
  • Tip No. 1 - Interests overpass "social" on Pinterest: Both Pinterest and Facebook are powerful tools to interact with people. Pinterest has an advantage of  branching into un-connected territory and exploit a Facebook weakness by helping people connect beyond their real life relationships with each other. On Facebook, people discover new products and service from the shared recommendations from people that they have friended, no matter if they share the same taste of food, fashion, and interests. For businesses, it means that it is easier to find people that like your products or services with the right content on Pinterest than other social media platforms.

  • Tip No. 2 - Same or Different search rules: There are 2 easiest & most direct ways to search on Pinterest:

  1. Use Pinterest Search: Like other search engines (Google, Bing, Yahoo), Pinterest images rely on keywords in the description box to identify what a picture is about.

  2. Search by Category under Everything: You can only categorize your boards, not your pins.  So when creating a board, do make sure everything in the board is within one category.

An example of how to use the search function on Pinterest.

The biggest difference of Pinterest search to other search engines is that you have full control of where you will lead your visitors from a single picture. After pinning an image, you can rename it, re describe it, and most importantly "Re Link" it!

Editing content on Pinterest.

The URL that you can edit after an image is pinned does not have to connect to the image. However, we strongly recommend you not to abuse this privilege and  still provide linkage between the image and where it comes from. The advantage that marketers can take of is that you can pin from the image URL that gives you the best picture quality, and then link it to the content page, where usually have a smaller picture, but more information.

  • Tip No. 3 - What to pin? Ever since FiG landed on Pinterest, we have realized that the best picture of your products or service does not necessarily come from you! For example, if you have a wedding cake business, your clients might have better pictures of your cake. That means as a business owner, you might not need to spend time or money shooting pictures of your products for Pinterest! (Yes, you still need pictures for other purposes due to the copyright issue.) Instead, you should spend time finding your products' pictures, repinning them, liking them, commenting on them, and sending a special thanks to the person that took this wonderful picture. With a unique board of people that like your products so much that they take pictures of it, it is a great way to advertise a business. Isn't it the best way of testimonial? We think so!

Pinterest's popularity certainly resides in the site's visual interface. If you are not a visual person, it can be hard for you to fully take the advantage of it. Luckily we are here to help! Contact FiG if you want to know more about Pinterest. At the same time, we would like to connect with you on Pinterest as well!