Wednesday, 16 May 2012 05:27

Brand Development Strategy & Execution - Estes Park Medical Center - New Client Announcement

Shortly after finishing a re-branding project, we are going to start two new ones: Estes Park Medical Center, and, as recently announced, a project with Denver Community Credit Union!

The Client:

Estes Park Medical Center (EPMC) is a local hospital that provides critical access and acute care with 24-hour emergency service (ambulance and air transport), medical and surgical services, obstetrics, home health care, as well as hospice. Besides the medical center, there are three other facilities under the Estes Park brand:

  • The Prospective Park Living Center, which is adjacent to the hospital, offering physical, speech, and occupational therapy.

  • The Family Medical Clinic and Specialty Clinic provides daily healthcare and general surgery, etc. to Estes Park communities.

  • The Estes Park Medical Center Foundation, which acts as the financial backbone to all its medical facilities through the community support and donations.

The Challenge:

In recent years, EPMC has expanded and renovated its facilities, grown its healthcare specialties and services, and widened its community partnerships. The challenge has been promoting each of their facilities under a cohesive brand that can still be recognized uniquely from one another. One of EPMC's main pain points is in their old brand image, which had not been refreshed since the 1970s. What many of its patients, the surrounding community, and seasonal residents also don't realize through the old brand image, is that EPMC offers such a diverse set up services and has top-of the line facilities and equipment and have received multiple awards for their level of care and expert physicians and doctors.

What FiG Will Do:

When it comes to branding issues, the focus should be put on the long-term benefit that supports a brand's core value and future growth opportunities. In the next six months, the award winning FiG team will work with our client to discover the core value of the EPMC brand, redefine the uniqueness, recapture the emotional connection with local communities, and roll out a new brand image to foster the future growth. The brand development strategy project that we will perform includes:

  • Survey and Study

  • Focus Group Interviews

  • Brand and Marketing Audits

  • Competitive Audit

  • Logo and Collateral Materials Redesign

  • Integrated Marketing Plan

  • New Brand Roll Out

Check back later to see our work and Estes Park Medical Center's new brand development strategy! Contact FiG Advertising + Marketing to get your brand developed.