Displaying items by tag: brand audit

How Our Branding Firm in Denver is Optimizing This Business Identity

Due to the rise of social media and advanced digital marketing strategies, it’s becoming increasingly difficult for businesses to stand out from the crowd. Branding has become more important than ever before, and a well-crafted and consistent brand identity can help businesses establish a strong presence, attract loyal customers, and differentiate themselves in their market. As a leading Denver branding firm, we are very excited to be adding another gymnastics school to our client roster. Gymnastics of San Antonio has partnered with Real FiG Advertising + Marketing to assess and advise on their brand identity, and to improve their ongoing marketing operations.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

Published in FiG Marketing Thought

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Friday, 25 February 2011 10:23

Tracking & Measuring ROI

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?