Displaying items by tag: Rebrand

The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts on rebranding a top Denver logo design company.

Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.

GOLD COAST, AUSTRALIA — Less than six months after securing Provisional Recognition from the International Olympic Committee (IOC), the international federation for men’s and women’s lacrosse is taking yet another significant step forward in its development with the introduction of a new name, logo and brand platform.

We're happy to announce the on-boarding of our new client: Abraxas Emporium & Hookah Lounge.

Children battling cancer are already viewed as superheros in many eyes, and worldwide ad agency JWT is helping them to see this for themselves by rebranding chemotherapy as a superformula.

Shortly after finishing a re-branding project, we are going to start two new ones: Estes Park Medical Center, and, as recently announced, a project with Denver Community Credit Union!

No matter what product you sell or what service you offer there are millions of examples of once prominent and admired brands that have fallen or even disappeared, especially in hard times like right now. Nevertheless, there are also a number of brands that have managed to come back successfully in recent years. Old Spice, for example, one of my favorite brand stories about how a grandpa deodorant becomes one of the sexiest brands overnight!