It might sound complex, but your decision process doesn’t need to be that way! At FiG Advertising + Marketing, we’ve been designing websites for small businesses for over 11 years. Throughout that time, we’ve pinpointed the key factors and considerations that business owners need to weigh when selecting the right web design company.
As you begin to compare local website design firms, make sure you keep the following things in mind. These considerations can help guide you to the right hiring decision that’s appropriate for your business.
Understand Your Website Needs
Before you start to look for website design companies, you’ll need a clear idea of how you want to use your website for your business. How will you leverage your site to accomplish your business goals? Will your site play a central role in your future marketing efforts or will it take a backseat to your overall strategy?
It is imperative that you carefully consider the kinds of things that you’ll want your site to do for you. Take some time to think critically about your current marketing methods and how you’ll use your website in tandem with those strategies. Here are just a few examples of what you might want your website to do:
- Collect payments and handle e-commerce transactions
- Integrate with your marketing automation tools
- Sync up seamlessly with your CRM software
- Generate quality leads for your business
Your site is essentially the digital embodiment of your business, so it should help you achieve your goals, regardless of what they are. For that reason, you need to make sure that your web design company can implement the custom features that are needed to achieve your goals.
When you’re in need of a new website, you likely want it to be up and running ASAP. Unfortunately, quality websites are not made overnight. On average, it takes approximately 7-14 weeks to build a website from scratch (DreamHost). That timeline accounts for the site planning, design mockups, site development, content creation, and final review process.
Of course, a number of factors can influence the timeline of your professional website. Things like the number of pages and features, site optimization, design tweaks, and more can lengthen or shorten your project timeline. And if a website design company already has a few projects in the pipeline, your site may become further delayed.
If you need your site finished by a certain date, then it might be wiser to work with a smaller company that has fewer clients than larger entities.
As a small business owner, you’re always thinking about your budget. Throughout your fiscal year, you’ll need to set aside funds for many business expenses, from office equipment and payroll costs to taxes and small business insurance.
When you start to research various web design firms, you need to set a budget range for your website design. The pricing for custom websites will vary significantly depending on the companies you’re considering. So always remember to keep your overall costs in mind when speaking with a Denver web designer.
Consider Smaller Denver Web Design Companies
As mentioned earlier, you have plenty of professional website design agencies to choose from these days. While you might feel inclined to hire a nationwide chain with better name recognition, we encourage you to consider small businesses as well.
Smaller web design firms actually offer some unique benefits over bigger brand names. In fact, a small web design business may:
- Deliver your finished website well within your timeline and your budget
- Offer additional services (e.g., SEO support, PPC services, etc.), so you don’t have to look elsewhere for marketing support
- Provide exceptional customer service, so you always feel like a priority
- Have local business referrals that can help your brand in other ways
And choosing to support a small business will offer numerous benefits for yourself and the local community. From keeping money in the neighborhood to creating lasting community relationships, there are plenty of reasons to support local small businesses (Community Business Finance).
Connect With One Of The Leading Denver Web Design Companies
If your business needs a custom high-quality website at an affordable price, then you’ve come to the right place. At FiG Advertising + Marketing, we have made a name for ourselves as an award-winning Denver web design company. With our robust design process, our site developers will work closely with you through iterative meetings to ensure your site meets your exact specifications. We can implement the custom features you need and we promise to deliver a site design that will wow you.
Contact FiG Advertising + Marketing today to learn why we’re one of the top Denver web design companies.