Denver Advertising Agency (87)

FIG Advertising and Marketing is a full-service advertising agency. Your business deserves tactical and profitable investments with advertising, FIG is your guy.

Saturday Morning Radio Show

Friday, 13 August 2010 09:48
Hot topic update for FiG! This Saturday (8/14/10) from 8a.m. to 9a.m. FiG Marketing and Advertising will be spotlighted on the radio show: “Cultivating Small Business with Nick May” on 560 AM – KLZ The Source. Not to worry, if you are busy Saturday morning because the radio show will replay on Sunday (8/15/10) at 9a.m. So grab your cup of joe, sit back in your recliner and enjoy the show!

Introducing Design Packages

Wednesday, 05 May 2010 07:33
In an effort to lend a hand to upstarts and very small businesses (less than $250k revenue a year) we are offering design packages. These design packages will help to establish and define brands as well as provide the basic tools needed for effective brand marketing communications with customers.

Browser Coup d'état

Tuesday, 29 December 2009 08:11
I recently came across this cause, Browser Coup d'état being promoted by .Net Magazine. The case presented is well articulated and illustrate a point that many of my clients might not otherwise understand.
An incredibly fundamental aspect of marketing and advertising that many companies miss, whether they are B2B or B2C, is consistency. Too many people let their fluctuations in budget elsewhere in the company alter their marketing plans significantly.

The Three Little Figs

Wednesday, 18 March 2009 03:08
Let me tell you a story about three companies. These three companies went out in the world to make their fortune. The first company decided to play it safe and conservative. Only spending money internally making their widgets that would sell eventually not thinking of the here and now. The second company spent liberally on "getting the word out" but thought little about the future. The third company thought carefully about now and then and balanced their approach.

How To Measure Advertising Success

Monday, 02 March 2009 06:00
Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".