Denver Advertising Agency (87)

FIG Advertising and Marketing is a full-service advertising agency. Your business deserves tactical and profitable investments with advertising, FIG is your guy.

Super Bowl: 10 Years; $1.72 Billion Dollars

Friday, 03 February 2012 03:48
In the last decade, the Super Bowl has grabbed the attention of 125 different marketers. If you had to guess which company has held the biggest presence, you probably wouldn't be too shocked to find out it's Anheuser-Busch.

FiG-Winning AVA Awards of 2011

Monday, 30 January 2012 08:20
Denver brand agency FiG Advertising and Marketing is excited to announce that we have won another international award--a gold AVA Awards for Amazing Moves' "Make Your Move Amazing with Amazing Moves" audio ad campaign, and an honorable mention for a Pro Bono ad that we did for Colorado Youth at Risk.

Mobile Phone Marketing Tips

Monday, 30 January 2012 01:53
Smart phones are everywhere these days which poses a serious opportunity for Marketers. Intuition might have you using the same methods as with web content from a computer, but before you start spending money aimlessly there are a few things you ought to know.

FiG Year in Review: Branding

Wednesday, 18 January 2012 02:29
Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.
We hope you learned a lot from our last blog, "Social Media ROI Action Plan – Measuring Return." Though you now know how to track what you accomplish with social media marketing, you still need to know how much you've invested already.

A New Message For Colorado Youth At Risk

Friday, 16 September 2011 03:16
The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?

Social Media Strategies

Thursday, 04 August 2011 04:41
You may think you understand social media and that the rules are common sense but many companies are realizing social media is a battlefield. For a company of any size, when you enter the social media world, the competition becomes fierce. How do you win a battle like this? To start with, you need a strategy. To help you gain the advantage, FiG suggest your take into account these 4 important steps when building a social media strategy.
In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.
It is reported by Wall Street Journal that "Pepsi is launching its first new ad campaign for Pepsi-Cola in three years." The reason that Pepsi is turning its attention back to traditional advertising (after a sole commitment to online, social, event, and new media channels) is because its biggest brand--Pepsi-Cola slid to Number 3 in US soda sales last year, following not only Coke, but also Diet Coke. Who says traditional media is dead?