Denver Advertising Agency (87)

FIG Advertising and Marketing is a full-service advertising agency. Your business deserves tactical and profitable investments with advertising, FIG is your guy.

Visual Content is King - Part 2

Thursday, 15 May 2014 05:40
Last month we explored how images were becoming one of the most important forms of content, especially when it comes to certain social media networks. There is, however, another form of visual content that is equally as important, with many brands are finding success, and that is video.
The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!

Facebook is Cutting Organic Reach

Wednesday, 26 March 2014 10:41
Facebook has alerted social marketers that they will begin to see a drop in the organic reach of their Page posts on the social network. Almost two years ago, the company stated that Page posts organically reached 16 percent of followers, however, this reach will now be down to as little as 1 or 2 percent.
If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Social Update: Instagram Launches Ads

Friday, 15 November 2013 07:59
One year after being acquired by Facebook, Instagram is getting the ad treatment. Like most other social networks, companies are flooding users feeds with ads, or “sponsored” posts and tweets, and now we will have sponsored photos.
As you may recall, we announced our market research project with Davidsons back in August.

GE's #6SecondScience Vine Campaign

Wednesday, 21 August 2013 11:01
Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.
Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.
Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”