Thursday, 24 October 2013 04:00

New Project Announcement: Davidsons Liquors Advertising

As you may recall, we announced our market research project with Davidsons back in August.

After two months filled with research, surveys, focus groups, and data analysis, FiG made recommendations for future marketing and advertising. We are pleased to have been chosen to continue working with Davidsons Liquors and begin to implement our findings.

Davidsons Project:

In the long term, FiG will be creating ad campaigns for the liquor store in efforts to reach specific target markets. The ads will work off the strengths of the company and incorporate how they are different from competitors, and what makes Davidsons the best choice.

FiG, in the short term, will also be working with Davidsons Liquors on their holiday advertising for the upcoming season.

Make sure to keep an eye out for Davidsons Liquors advertising in the coming months and check back for updates as the projects launch and campaign results come in!