In November 2011, FiG awarded the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI) a corporate identity project. Marie Hahn, the owner of Open Lotus Acupuncture & Herbs, was one of the winners.
Design concept: Our FiG creative team took a lifestyle approach on this project. The branding focuses on the five Great Chinese Elements: Gold, Wood, Water, Fire, Earth.
Logo: The lotus image in the center indicates a calm and peaceful mind for Open Lotus' clients. Each of the five pedals presents one of the five Great Chinese Elements.
Business Cards: The five strips across the logo also represent the five Great Chinese Elements with the elements' colors. The same colors also show on the back of the cards, in artistic & flowery images.
Design Concept: In order to create a different meaning from most other competitors, our FiG creative team brought the active and holistic concept to life. The idea behind it is that Denver Sports and Family Chiropractic Center is not a quick-fix, but a full recovery clinic that cares about your longevity.
Logo: The running athlete represents the active movement that the clinic's patients hope to regain. The whole body outline along with the active movement indicates the holistic benefit of full recovery.
Business Cards: The curve between the logo and business card content shapes like a mountain, which vitalizes the running athlete and gives it a vivid interpretation of a complete cure.