Understanding The Audience
With two primary locations in Denver and Fort Collins and contracting licenses that authorize them to work from Colorado Springs to Cheyenne, there is a large pool of potential clients to be reached with effective marketing techniques. The first step was to determine how we were going to reach these homeowners who need contracting services now or in the future – What platforms are they using? What information are they looking for?
Enhancing The Digital Presence
Ethos had solid building blocks making up their digital presence with an active blog and Facebook page, as well as a robust keyword profile. With an integrated strategy, we will be able to improve the performance across all channels, reaching the target audience.
There are a variety of factors when it comes to home improvement that plays a role in deciding on a contractor - from the size of a project to the cause of the damage. By generating content that proves expertise in the industry and building an active social presence that facilitates consumer engagement, we can establish a relationship with current and potential clients. Increasing brand awareness in this way will keep the Ethos name top-of-mind for when a weather disaster strikes or a home improvement project comes up.
The Ethos blog was already providing consistent, informative content. By taking over the blogging, we are able to target keywords to improve the rankings for a variety of search queries. Data-driven topic selection will increase the amount of incoming traffic to the site by keeping fresh content that is optimized for current, relevant events and trends.
Search Engine Marketing
Search Engine Optimization (SEO)
The current website already has plenty of highly specific pages, so we will be making some slight enhancements to the content for targeted SEO purposes. Building out the content will help provide information for prospective clients, as well as improve rankings in search engine results pages.
Pay-Per-Click Marketing (PPC)
To round out our digital marketing efforts for Ethos, we will be instituting a PPC campaign that targets ideal keywords. This paid tactic will jumpstart incoming traffic, establishing a wider brand awareness.
We are so excited to be working with Ethos General Contractors to enhance their digital marketing. Our expertise will help convert traffic, increase sales, and improve overall brand awareness.
If you're interested in developing a strategic digital marketing campaign of your own, contact FiG Advertising + Marketing today.