"Insanity is doing the same thing, over and over again, but expecting different results."
Through Donna's career, she has witnessed job hunters that repeat their mistakes without recognizing it and as a result are missing out on a great career opportunities. In this book, she wants to share with the audience the "Great Truth" of the hiring game: 3 things that every hiring manager wants to know, 3 essential rules of dealing with the HR department, interview styles and the ways to handle it, etc...
In order to convey the message in a simple and attention-grasping way, FiG's creative team decided to apply the "Rorschach Test" --a psychological inkblot test, to this cover.
The message here is clear: Are you going crazy from job hunting?
The message is also attractive: Not like a typical HR consulting book cover, by using professional images, successful people's faces, company logos; this cover stands out as different, and intriguing.
As Donna Hannon looks to primarily see this on Amazon in the coming months, it is important that her new book provides a very different approach from typical HR Consulting books. Also since Amazon search produces small pictures of books' covers, it was essential to create something that effectively stands out for an intriguing look and feel.
You can also see the first edition book cover below: