Displaying items by tag: Ad Agency

Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency

The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio deal, the streaming giant has shown that its ad-supported tier is growing at a rapid rate. For any programmatic ad agency, this growth highlights a massive shift in how automated ad buying, computer systems, and video ads work together.

At Real FiG Advertising + Marketing, we're always thrilled to have new opportunities to work with past clients. Our ad agency in Denver recently restarted an advertising partnership with one of our former clients: Great Plains Moving And Storage. Our past marketing initiatives with this moving company have seen great success, and we're excited to see how our strategy performs this time around.

COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic.