Displaying items by tag: Creative Marketing

What Skittles’ Campaign Says About Brand Personality

When people think about Skittles, they think of bright colors and bold sensory appeal — “Taste the Rainbow”. But where many candy brands lean on straightforward product messaging, Skittles has built its reputation on surreal storytelling and unexpected humor that pushes far beyond traditional advertising norms. The brand’s latest “Uncomfortably Soft” gummies campaign continues that approach, turning a simple product claim into an exaggerated and memorable creative concept. For any creative marketing agency in Denver, this is an important reminder that brand personality is often more powerful than product features and overly positive platitudes.

When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Heineken is testing people’s spontaneity and, well, sincere craziness. Partnering with Wieden + Kennedy in New York, they set up an airport stunt at JFK’s Terminal 8, daring travelers to push a button and commit to an unknown location, a game they are calling “Departure Roulette.”

Overshadowed by the news of Yahoo’s purchase of Tumblr, another big merger seems to linger under the radar. GrubHub and Seamless, two startups used for ordering restaurant takeout, have announced that after years of existing as competitors they will merge to combine forces.