Displaying items by tag: Marketing Strategy

Thursday, 24 January 2013 02:30

American Airlines - New Brand Identity, New Ad

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

Thursday, 20 December 2012 09:37

New Client Announcement: Barnacle Bookkeeping

FiG is pleased to announce our new client Barnacle Bookkeeping!

Wednesday, 21 November 2012 01:45

Keyword Relevance - It's Not Just SEO

Recently, the New York Times ran a great article that contained the following quote:

Published in Denver SEO Agency
Thursday, 18 October 2012 08:55

Advertising Consumption - How it is Changing

The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.

Published in FiG Marketing Thought

In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.

Page 2 of 2