Displaying items by tag: Marketing Strategy
New Client Announcement: Barnacle Bookkeeping
Keyword Relevance - It's Not Just SEO
Recently, the New York Times ran a great article that contained the following quote:
Advertising Consumption - How it is Changing
The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.
Square Needs To Differentiate As They Dive Into Mobile Payment
In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.