Displaying items by tag: Marketing Strategy

The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!

Denver marketing agency FiG Advertising is happy to announce we will be working with Active Rx on a marketing audit and plan.

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

FiG is pleased to announce our new client Barnacle Bookkeeping!

Recently, the New York Times ran a great article that contained the following quote:

The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.

In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.