Dive into the Power of this Box-Office Hit with our Advertising Agency in Denver

Since debuting in 1959, the Barbie brand has been a mainstay in the toy industry, captivating the hearts and imaginations of young children around the world. Some might even say Barbie has become the most popular children’s toy in modern history. And in the summer of 2023, a live-action film adaptation of the toy has made waves with the release of Greta Gerwig's “Barbie” movie starring Margot Robbie and Ryan Gosling. The marketing campaign behind the film amped up enough interest to make it a cultural phenomenon so that the team at our advertising agency in Denver has taken notice.

At Real FiG Advertising + Marketing, we're always thrilled to have new opportunities to work with past clients. Our ad agency in Denver recently restarted an advertising partnership with one of our former clients: Great Plains Moving And Storage. Our past marketing initiatives with this moving company have seen great success, and we're excited to see how our strategy performs this time around.

Throughout the recent pandemic, travel restrictions were imposed far and wide across the country. Now that vaccination rates are steadily climbing, many Colorado residents are eager to start traveling once again. And United Airlines has sought to capitalize upon those eager travelers with their newest ad campaign. As a top media buyer in Denver, we wanted to offer our two cents on this advertising strategy.

It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.

It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.