Displaying items by tag: ads

The Super Bowl is one of the biggest advertising events of every year, and 2023 was no exception. 113 million people watched the Kansas City Chiefs and the Philadelphia Eagles duke it out (Statista), and there were plenty of ads for viewers to enjoy in between the action. As a leading media buyer in Denver, we're always interested to see what new strategies and creative ideas companies use to make sure their messaging stands out during the Super Bowl.

It’s official! We’ve entered the new decade and 2019 is behind us now. This past year was packed with turbulent, controversial, and entertaining advertisements. With 2020 ramping up, advertisers can learn some great lessons from this past year of interesting ads. As a top Denver media buyer, we wanted to share our thoughts on some of the most significant ads of 2019. We know that we learned plenty from this past year of advertising. Hopefully you can learn a thing or two as well from these ads.

Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.

Well, I don't know if we can call this “Marketing News”, per say, but August 10th - 16th is 'Shark Week' and we all know what that means: everyone is hopping on the boat… or off the boat?

A Korean baseball team has a new way to fill seats at games: robots. The Hanwha Eagles recently unveiled robot proxies called "fanbots," which enable fans to watch and cheer at games from home.