Displaying items by tag: content
For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.
We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.
In the last decade, the Super Bowl has grabbed the attention of 125 different marketers. If you had to guess which company has held the biggest presence, you probably wouldn't be too shocked to find out it's Anheuser-Busch.
When I say "messaging", I don't mean promotional text messages or email messages in your inbox, but the content, images, and everything else that is included in the way that you talk about your brand. Consider for a moment that you are a brand and messaging is how you behave. In order to make yourself "attractive", you need to develop clear messaging to generate constant interest/attention from your audience through your actions, appearance and value as a person. This is what we call "efficient marketing communications" or effective messaging.
In previous blog updates we have touched on the importance of social media and essentially the use of content. It all sounds wonderful and easy until it comes to writing or redefining your company's content. Most small and mid-sized companies struggle with this idea because content is a resource-intensive strategy and few businesses have those resources to generate a large quantity of content. Well we may have the answer for you small and mid-sized business owners in three simple steps: re-purpose, repackage, and recycle your content! Easy as one, two, and three!
I recently came across this cause, Browser Coup d'état being promoted by .Net Magazine. The case presented is well articulated and illustrate a point that many of my clients might not otherwise understand.