Displaying items by tag: mobile

Thursday, 31 October 2013 06:55

New Yelp App Features See Results

Companies continue to find success with mobile and this time it is Yelp.

Published in FiG Marketing Thought

Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.

Wednesday, 17 April 2013 03:45

Vine: We Get It

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Published in Social Media Marketing