When times are tough and people are anxious there are several ways that those people can be influenced. The country has certainly been going through a down turn in terms of economics and prosperity and people are feeling it. Some want to turn that anxiety into fear and blind rage to take advantage of others for their own ends. Others however want to channel that energy in a positive direction.

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?

FiG is excited to announce a Fight Show, from our client Fight to Win, which will be an absolute game changer. We can't wait to get going with this event.

Why did FiG wait so long to discuss the Super Bowl commercials? Well, we were trying to be considerate and wait until you were sober. Now quit asking so many questions!

Hello everyone, hope you are staying warm! Denver's having a freezing day of -10 degree F. For those lucky ones who have snow days off, FiG says "Stay warm indoors!" For the others who have to go out today, FiG hopes you dress warm and drive safely!