FiG-Winning AVA Awards of 2011
Monday, 30 January 2012 08:20Denver brand agency FiG Advertising and Marketing is excited to announce that we have won another international award--a gold AVA Awards for Amazing Moves' "Make Your Move Amazing with Amazing Moves" audio ad campaign, and an honorable mention for a Pro Bono ad that we did for Colorado Youth at Risk.
Mobile Phone Marketing Tips
Monday, 30 January 2012 01:53Smart phones are everywhere these days which poses a serious opportunity for Marketers. Intuition might have you using the same methods as with web content from a computer, but before you start spending money aimlessly there are a few things you ought to know.
What Can SEO Improve For You-2 Year In Case Study
Wednesday, 25 January 2012 06:00If you don't remember, a year ago we did a case study on our work for Ceramatec Inc. The excellent performance of their new website and Search Engine Optimization (SEO) has extended their selection of FiG as their Denver SEO company of choice for another year. Recently we revisited the project, and found the results have continued to improve even over the previous year's tremendous results!
New Client Announcement - Artemis Vision
Wednesday, 25 January 2012 01:00FiG Advertising + Marketing is very pleased to announce that we will begin working with our newest client Artemis Vision. As a machine vision software and integration company, Artemis Vision is turning to us to design a professional brand identity.
Creative Recruitment Lands You Creative Talent
Tuesday, 24 January 2012 04:07We all know advertising agencies are supposed to be creative, but that usually extends to the clients and not prospective employees. The creative geniuses at Scholz & Friends decided to think outside the box, or in this case inside a pizza box, in order to steal Digital Creative talent from their competitors.
Ad of the Month - Wimpy Braille Burger - Word of Mouth Marketing
Friday, 20 January 2012 02:36We decided to start off this year's Ad of the Month with an inspirational 3 minute spot from the fast food chain Wimpy. Not many people knew that they catered to the visually impaired by offering braille menus, so Wimpy decided to do something special at the three biggest blind institutions.
For Small Businesses, SEO is the Way to Go
Thursday, 19 January 2012 02:32A recent survey from a lead-gen company MerchantCircle/Reply.com has shown that Search Engine Optimization (SEO) is what small businesses find to be the most important marketing channel over traditional and social media. If you take a step back and think about it, it's pretty easy to see why this might be the case.
FiG Year in Review: Branding
Wednesday, 18 January 2012 02:29Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.