The holiday season is always exciting for marketing folks, and the holidays are one of the best times to market your business. In fact this season is a goldmine, if you know what you're doing. Is your company ready this Christmas? Let's talk about what a company needs to do at this time of a year.
Business development is among the most essential aspect of any company. The marketing team's biggest concern is how to gain new customers while making sure the existing customers are satisfied. Frequently updated marketing messages can garner a lot of attention and gather new customers but it can also disable companies that don't concentrate on their core competency.
Following up on our previous discussion of social media, let's dig deeper into the core of its "solid content" message. With the expansion of digital technology, the world is becoming closer, but people are harder to reach. Although there is no doubt that the internet has brought a lot of advantages to our society, companies and individuals are both facing obstacles to effective communication due to the explosion of online sources and the accumulation of clutter.
In previous blog updates we have touched on the importance of social media and essentially the use of content. It all sounds wonderful and easy until it comes to writing or redefining your company's content. Most small and mid-sized companies struggle with this idea because content is a resource-intensive strategy and few businesses have those resources to generate a large quantity of content. Well we may have the answer for you small and mid-sized business owners in three simple steps: re-purpose, repackage, and recycle your content! Easy as one, two, and three!
Spending, budgeting, and saving are three words that can create a lot of anxiety for many people. How much do I have to spend? Can I afford that? Do I really need that? Questions such as these often circulate through ones mind before, during, and after purchases. With our economic standing, overall spending has greatly decreased. Many studies have proven that since 2008 consumers are saving more and spending less than ever before.
Hot topic update for FiG! This Saturday (8/14/10) from 8a.m. to 9a.m. FiG Marketing and Advertising will be spotlighted on the radio show: “Cultivating Small Business with Nick May” on 560 AM – KLZ The Source. Not to worry, if you are busy Saturday morning because the radio show will replay on Sunday (8/15/10) at 9a.m. So grab your cup of joe, sit back in your recliner and enjoy the show!