We've spent the last couple posts talking about if you need to go mobile with your brand and determining if you should do a mobile site or a mobile app, here we want to share what makes mobile web development. A good mobile site is designed from the users' point of view. Several golden rules to make a good mobile site are listed below. We'll use Wal-Mart's mobile site for example.
According to a recent eMarketer's report, at the end of September 2011, 40% of cellphone users have used mobile device to surf the internet. But, more than 70% of websites are not optimizing their sites for mobile, and most online publishers (sites with ad display) don't serve mobile ads!
FiG Advertising + Marketing knows what makes a good website, after all--we have a lot of success designing and improving our clients' websites. We know a good website will save you marketing expense, increase incoming leads, and keep your business more sustainable, especially in the economic downturn. We want to share some of our most valuable tips:
The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?
When I say "messaging", I don't mean promotional text messages or email messages in your inbox, but the content, images, and everything else that is included in the way that you talk about your brand. Consider for a moment that you are a brand and messaging is how you behave. In order to make yourself "attractive", you need to develop clear messaging to generate constant interest/attention from your audience through your actions, appearance and value as a person. This is what we call "efficient marketing communications" or effective messaging.
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.