Imagining Retail Advertising

Friday, 26 April 2013 10:17

The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.

A Fight for Real Beauty

Wednesday, 24 April 2013 05:21

Dove has been in the lead for women's cleansing products from the start when they created the Dove Beauty Bar in 1957. They are positioned as being rooted in and committed to listening to women while building self-esteem and inspiring them to reach their potential.

New Client: Environmental Logistics

Tuesday, 23 April 2013 10:52

FiG is pleased to announce our new relationship with Environmental Logistics!

Vine: We Get It

Wednesday, 17 April 2013 03:45

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in the HR consulting work they do.

You are surviving, even happy about, your company's Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there...isn't that reason enough not to move the company onto Google Plus for Brands?

Volkswagen SEO Takes on Google, Like a Boss

Thursday, 28 March 2013 07:45

Search Engine Optimization, or SEO, is a constant topic within the marketing and advertising industry How do you optimize your website to be on top? What keywords should you use?

For the past few months I have been hearing the word “native advertising” around the industry. Until recently, it seemed to be just a new buzzword and I questioned all the hype, as did a number of others. Hearing it more and more often led to curiosity, so I began to dig a little deeper...

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