New Client Announcement: StaffScapes
Monday, 16 September 2013 06:25FiG is pleased to announce our new relationship with StaffScapes!
DDB and WATERisLIFE Clean Water Campaign
Tuesday, 27 August 2013 09:25Last October, DDB New York teamed up with clean water organization WATERisLIFE to produce their #FirstWorldProblems campaign, using the popular hashtag to create awareness around the water shortage in Haiti.
Denver Business Journal Adds Local Directory - Speaker Space
Thursday, 22 August 2013 06:55Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.
GE's #6SecondScience Vine Campaign
Wednesday, 21 August 2013 11:01Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.
Baby Boomers Still Choosing Desktop Over Mobile
Friday, 16 August 2013 04:10Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.
New Market Research Client - Davidsons Liquors
Tuesday, 13 August 2013 03:56FiG is excited to announce our new relationship with Davidsons Liquors!
Yahoo! To Launch New Logo
Monday, 12 August 2013 08:59Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.
Fast Food Marketing Tactics Changing
Wednesday, 31 July 2013 06:23No more mascots? This seems to be one recent trend for fast food chains, as updates are made to their long standing brands due to challenges they are facing in the industry.