Earlier in April Dish Network Corporation won Blockbuster Inc. in a bankruptcy auction for $320 million. Dish said the deal would open new ways to market its services. Also the deal follows two others this year led by Dish Chairman and CEO Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to Yahoo News.
FiG is pleased to announce the addition of Infinite Future to our distinguished client list! Infinite Future is a Denver based sustainability consulting company for both the private and public sectors.
Most of us have grown up with Google over the last decade. For a long time, Google has been recognized as one of the fastest-growing companies on the planet. Much of its growth has been organic, but recently this search giant seems to have had challenges to decide what to do next. Although the company has stretched its businesses across the web, from online search, email, social networking, web-based apps, and smart phone development, Google's revenue is still heavily dependent on search-related advertising.
FiG is excited to announce that we have been engaged by Fall River Consulting Group LLC., to work with them on assessing core competitive differentiators, developing targeted audience messaging, and redesigning their website.
A couple of weeks ago FiG launched our e-mail newsletter and we received some really valuable feedback! Thank you everyone, for sharing your opinions about marketing and helping FiG better understand what information is important to you. As most of the feedback suggested, FiG will share more case studies in the future, glad you liked what you saw. Also today FiG will answer 3 main questions raised from our audience:
As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.
We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.