Let's take a look at an ad you might not have seen. The Chicken Chain Nando's gets attention with this South African spot. The ad shows Zimbabwean President Robert Mugabe at an empty dinner table daydreaming about the good old days he's had with former dictators. We're not talking about state dinners and UN meetings as he flashes back to an AK-47 water gun fight with Muammar Gaddafi and recreates a scene from Titanic with Idi Amin among others including Suddam Hussein and Mao Zedong.
Smart phones are ubiquitous which presents a serious opportunity for Marketers. Intuition might have you using the same methods as with web banner ad placement that are served up to a desktop computer, but before you start spending money aimlessly there are a few things you ought to know.
We are very excited to announce that FiG has awarded 2 new brand identity projects to the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI)! At FiG Advertising and Marketing we strongly believe that a new businesses needs the proper tools to survive.
American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.