Is the Term “Social Media” Outdated?

Friday, 20 September 2013 08:38

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

Chipotle: Cultivating a Better World

Tuesday, 17 September 2013 05:00

Inhumane farming is no secret, yet that does not make it an easy topic to broach. Chipotle however, is taking on big agriculture and calling for more ethical practices to be brought back.

New Client Announcement: StaffScapes

Monday, 16 September 2013 06:25

FiG is pleased to announce our new relationship with StaffScapes!

DDB and WATERisLIFE Clean Water Campaign

Tuesday, 27 August 2013 09:25

Last October, DDB New York teamed up with clean water organization WATERisLIFE to produce their #FirstWorldProblems campaign, using the popular hashtag to create awareness around the water shortage in Haiti.

Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.

GE's #6SecondScience Vine Campaign

Wednesday, 21 August 2013 11:01

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

Recent studies reported by eMarketer show baby boomers are still favoring desktop internet interaction over mobile. But boomers tend to have large spending potential, and marketers need to react to this behavior when positioning a product towards this particular generation.

FiG is excited to announce our new relationship with Davidsons Liquors!

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