Campaigns that tell a brand story before asking people to make a purchase tend to be more effective than those that encourage people to immediately buy something. The holidays have the ability to capitalize on this storytelling tactic.

Have you noticed more bold and energetic colors around the web? The modern web palette is unafraid of vibrant color. While I applaud these choices, here are some observations of how websites are making this bold new palette work.

Great Plains Moving & Storage is an agent of the Specialized Transport, Inc. (STI) and currently operates as the Colorado hub for STI's 48-state services. Great Plains prides itself on employing highly trained, professional movers instead of temporary labor to ensure that their customers' valuables are taken care of during the entire moving process.

Over the Thanksgiving holiday weekend this year Cyber Monday outperformed Black Friday, which means that more people shopped online than visited brick and mortar stores.

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.