Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.

Instagram users miss about 70 percent of posts in their Instagram feed. This means Instagram users can only scroll so much before they switch to doing something else. Instagram, a Facebook company, will soon provide users a way to view what’s most relevant to them more quickly. With an upcoming algorithm update coming to the social media app, which intends to place the best content at the top of a person’s photo feed rather than going by chronological order, we're here to examine the impacts on social media marketing.

Teleo Remodeling is a local home remodeling company, headquartered in Highlands Ranch, CO. They remodel mid to high-end basements, kitchens, and bathrooms throughout the Metro Denver area and its surrounding neighborhoods.

Bayaud Enterprises needed a new website with easier site navigation, mobile optimization, and clear calls to action. Their goal was to encourage participants, donors, volunteers, and the larger business community to engage with their organization. FiG developed a fresh website design that would draw interest to their many programs and services. We also outlined a robust content development strategy that would bring clarity and focus to their brand.

When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.