Viewers hate the mobile ads that often appear chaotically squeezed onto their small screens. To gain a better mobile experience, many people download plugins that block ads. Ad blocking is a scary, scary term to advertising agencies everywhere.

In the digital age of instant marketing, brands are news-jacking headline stories to sell products through social media. Recently, two clothing retailers, Barabas and Neiman Marcus were shining examples of how to capitalize on trending topics through social media marketing.

Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.

Campaigns that tell a brand story before asking people to make a purchase tend to be more effective than those that encourage people to immediately buy something. The holidays have the ability to capitalize on this storytelling tactic.

Have you noticed more bold and energetic colors around the web? The modern web palette is unafraid of vibrant color. While I applaud these choices, here are some observations of how websites are making this bold new palette work.

Great Plains Moving & Storage is an agent of the Specialized Transport, Inc. (STI) and currently operates as the Colorado hub for STI's 48-state services. Great Plains prides itself on employing highly trained, professional movers instead of temporary labor to ensure that their customers' valuables are taken care of during the entire moving process.